The scenography draws inspiration from flight cases, modular transport units traditionally used to protect and move artworks and furniture. Adapted to the scale of the exhibition, this logic of packaging was reinterpreted using biodegradable starch chips, creating a display that is both functional, graphic, and environmentally conscious.

Through this exhibition route, Design Impulse highlights the design strategies of eight French companies : Ambiance Bain, Drugeot Manufacture, Matière Grise, Noma Editions, Resistub Productions, Sanijura, Sokoa, and Temahome. Each illustrates how design can serve as a strategic tool for business transformation, fostering innovation, attractiveness, and growth.